This could be interesting.

From Juncos Hollinger Racing:

September 12, 2024

Juncos Hollinger Racing has collaborated with technology innovator Seamless Digital to bring the first-ever dynamic on-car digital display to the NTT INDYCAR SERIES. Partner logos and imagery, which have typically been displayed as static prints on the inner portion of the aeroscreen of the No. 77 Juncos Hollinger Racing Chevrolet, now feature a completely customizable digital display system, forging an innovative look in advertising technology.

“We’re delighted to extend our portfolio of sports now using the Seamless Digital system, from Formula 1 to Golf to INDYCAR,” said Mark Turner, Founder and CEO, Seamless Digital. “We were excited to work with INDYCAR and Juncos Hollinger Racing, who have been fantastic collaborators, as we worked through the approval process.”

Piloting the state-of-the-art technology in 2022 in Formula 1 and golf in 2023 Seamless Digital has now set its sight on showcasing the technology with Juncos Hollinger Racing.

“One of our team’s main priorities is to champion the things that other teams haven’t before, leading the charge to change the industry for the better,” said Ricardo Juncos, Founder and Co-Owner of Juncos Hollinger Racing. “The technology and opportunities Seamless Digital provides to our sponsors and partners will allow our team to grow beyond what has been possible before.”

“Connecting and engaging with the INDYCAR community is what guides us here at Juncos Hollinger Racing,” said Brad Hollinger, Co-Owner of Juncos Hollinger Racing. “Integrating this new technology allows us to connect directly with every individual who watches and engages with our sport – and we couldn’t be more excited to lead the way on what this could look like in INDYCAR.”

After successful test runs at tracks earlier in the season, the new digital technology will be displayed on the No. 77 entry of Roman Grosjean at the NTT INDYCAR SERIES season finale in Nashville, Tennessee September 13-15.