Images from A, J. Foyt Racing
A friendship that began seven years ago resulted in a major sponsorship for A. J. Foyt Racing. Larry Foyt met Joinathan Kendrick and they stayed in touch. Kendrick, a co-founder of ROKit, a new business incubator, has always been a race fan. He worked for Goodyear Tire’s racing Division as a teenager, and became aware of A. J. Foyt.
Foyt lost long time sponsor ABC Supply after the 2019 season and in 202 struggled to find sponsorship. This new deal brings stability to the team as they look to put together a better year in 2021. All the elements are in place for improvement.
The news release:
WALLER, Texas (March 23, 2021)–AJ Foyt Racing and Sebastien Bourdais will be rockin’ with ROKiT this year!
The global conglomerate ROKiT signed as the primary marketing partner of the No. 14 Chevrolet to be driven by Bourdais in the NTT INDYCAR Series this season. The striking livery design embodies ROKiT’s disruptive approach to challenging conventional business. In addition to branding on the car, the agreement allows for a variety of activation opportunities.
#14 Sebastien Bourdais, A.J. Foyt Enterprises Chevrolet
Entrepreneur Jonathan Kendrick, ROKiT’s co-founder along with partner John-Paul DeJoria, is utilizing the Foyt team’s iconic heritage to raise brand awareness globally and showcase the company’s broad range of services and products.
Commenting, Jonathan Kendrick said “When I was 17 years old and working for Goodyear Tires racing division, I was aware of AJ Foyt and what an incredibly talented driver he was, so I am hugely excited to have partnered with the legendary AJ Foyt Racing team for the 2021 INDYCAR Series. I’m looking forward to cheering-on the fabulous looking No.14 Chevrolet as it roars around the circuits this year. All our ROKiT companies will be actively involved in this partnership and we wish Larry, Sebastien and all the team at Foyt Racing the very best of luck.”
ROKiT is a new business incubator with a diverse portfolio of companies involved in innovative technology and services including mobile phones, WiFi deployment, beverages, pioneering 3D content production and distribution of movies and music.
The partnership is the evolution of a discussion which began seven years ago when the two companies started exploring opportunities to work together.
Larry Foyt anticipates the new partnership will give his team and the INDYCAR series additional exposure to a younger audience as the team mounts a competitive campaign to vie for victories with 4-time INDYCAR champion Bourdais.
“I met JK several years ago and we have stayed in touch,” said Larry Foyt, team president of AJ Foyt Racing. “He is a true racing enthusiast and it has been great to see him use many forms of motorsport in his growth strategy for ROKiT. We had expressed interest in working together when the time was right, and I must say it feels like everything came into alignment perfectly for this opportunity. I think this partnership will reward ROKiT’s partners and consumers with some exciting programs that take advantage of the great access our team can provide. I’m enthused about our promising testing results, and this is another shot of awesome momentum heading into the season.”
The NTT INDYCAR series opens its 17-race season April 18 at Barber Motorsports Park.
Image Courtesy Of A.J. Foyt Racing