The new television deal announced this morning between Indycar and NBC is perhaps the best deal Indycar has ever had. I will have more on this after the media conference later this morning. Here is the official announcement with key points highlighted.
|INDYCAR, NBC Sports Agree|
to Multiyear Media Rights Extension
|Key Points:NBC Sports remains exclusive home of NTT INDYCAR SERIES and Indianapolis 50013 NTT INDYCAR SERIES races on NBC in 2022; remaining races on USA Network, PeacockPeacock to stream all races; home of qualifying, practice and Indy Lights|
INDIANAPOLIS (Tuesday, July 20, 2021) – INDYCAR and NBC Sports today announced a multiyear extension of their media rights agreement.NBC Sports will continue to be the exclusive home of the Indianapolis 500 presented by Gainbridge – “The Greatest Spectacle in Racing” – and will provide coverage of all NTT INDYCAR SERIES races, qualifying, practices and Indy Lights races across its linear, digital and streaming platforms, including Peacock. Financial terms were not disclosed.
The NTT INDYCAR SERIES will see a significant increase in network exposure in 2022, with 13 races broadcast on NBC. USA Network and Peacock Premium will show the remaining races. Telemundo Deportes will provide Spanish-language coverage of the season-opening race, the Indianapolis 500 and the season finale.
Peacock will stream all races on NBC and USA Network and will continue as the streaming home of NTT INDYCAR SERIES qualifying and practices sessions, Indy Lights races and full-event replays. Peacock will stream two races exclusively, which will be announced at a later date.
“NBC Sports is proud to extend its partnership with the NTT INDYCAR SERIES and continue to serve as the exclusive home of the most competitive open-wheel racing series in the world and ‘The Greatest Spectacle in Racing,’” said Jon Miller, NBC Sports. “We have demonstrated NBCUniversal’s ability to make big events bigger with our presentations of the Indianapolis 500, we have worked closely with Roger Penske, Mark Miles and the entire team to expand INDYCAR’s reach across the U.S, and we are thrilled to build upon our collaborative successes of the past few years.”
Said Mark Miles, president and CEO, Penske Entertainment Corp.: “NBC Sports has been the ideal partner for the NTT INDYCAR SERIES, bringing our bold and audacious style of racing to a significantly larger domestic audience and fully leveraging the power and scale of the Indianapolis 500. This new deal represents a significant expansion of our network TV exposure and sets us up for continued growth and success alongside a committed, innovative and world-class broadcast partner.
”The media rights extension comes on the heels of viewership milestones for NBC Sports’ coverage of both the Indianapolis 500 and the NTT INDYCAR SERIES. The 105th Running of the Indianapolis 500 on NBC was the most-watched edition of the race since the 100th Running in 2016, and NBC Sports is off to its most-watched NTT INDYCAR SERIES season ever through the first nine races of 2021, with viewership up 30% vs. comparable coverage in 2020.
The partnership between NBC Sports and the NTT INDYCAR SERIES dates back to 2009, when NBCSN (originally VERSUS) became the cable home of the series and televised the majority of its races each season. NBC Sports became the exclusive home of INDYCAR in 2019, which also marked the year of NBC’s inaugural Indianapolis 500 broadcast.
The full 2022 NTT INDYCAR SERIES coverage schedule on NBC, USA Network and Peacock will be announced in the coming months.
All coverage of the NTT INDYCAR SERIES will be available on Peacock Premium. Viewers can sign up and learn more here. Peacock is currently available across devices; more details here. Peacock Premium is included at no additional cost for Comcast’s eligible Xfinity X1 and Flex customers and Cox Contour customers.About NBC SportsNBC Sports Group serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of NBC Sports, NBC Olympics, NBCSN, Golf Channel, Olympic Channel: Home of Team USA, NBC Sports Regional Networks, NBC Sports Audio Network and NBC Sports Digital, which includes NBCSports.com, NBCOlympics.com, GolfChannel.com , the digital assets of the NBC Sports Regional Networks, NBC Sports EDGE, the NBC Sports Talk franchise, multiple apps, and two transactional sports businesses, GolfNow and SportsEngine, and two direct-to-consumer products — NBC Sports Gold and GolfPass. NBC Sports Group possesses an unparalleled collection of media rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic and Paralympic Committee, the NFL, NASCAR, INDYCAR, PGA TOUR, The R&A, PGA of America, USGA, Churchill Downs, Premier League, Tour de France, French Open, and many more.
About INDYCARINDYCAR is the Indianapolis-based governing body for North America’s premier open-wheel auto racing series, the NTT INDYCAR SERIES. The series features an international field of the world’s most versatile drivers – including six-time series champion Scott Dixon, two-time series champion Josef Newgarden and two-time Indianapolis 500 winner Takuma Sato – who compete on superspeedways, short ovals, street circuits and permanent road courses. The 2021 season consists of 16 races in the United States and is highlighted by the historic Indianapolis 500 presented by Gainbridge. The NTT INDYCAR SERIES, the Indianapolis Motor Speedway and IMS Productions are owned by Penske Corporation, a global transportation, automotive and motorsports leader. For more information on INDYCAR and the NTT INDYCAR SERIES, please visit www.indycar.com.
About PeacockPeacock is NBCUniversal’s streaming service. Peacock delivers a world-class slate of exclusive originals, on-demand libraries of hit TV shows, plus critically acclaimed films from the vaults of Universal Pictures, Focus Features, DreamWorks Animation, Illumination and Hollywood’s biggest studios. In addition, Peacock taps into NBCUniversal’s unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night, Spanish-language and reality. NBCUniversal is a subsidiary of Comcast Corporation. For more information on Peacock, click here.