My thoughts at the end of the release.
From Iowa Speedway and HyVee:
WEST DES MOINES, Iowa (March 7, 2022) — Hy-Vee, Inc. and INDYCAR announce that four award-winning music acts will perform live during Hy-Vee INDYCAR Race Weekend, July 22-24, at Iowa Speedway in Newton, Iowa. Tickets for Hy-Vee INDYCAR Race Weekend are on sale now and can be purchased online at http://www.hyveeindycarweekend.com or by calling the race ticket office at (641) 417-6007.
Three-time Grammy award-winning country music superstar Tim McGraw will perform prior to the start of the Hy-VeeDeals.com 250 presented by DoorDash NTT INDYCAR SERIES race on Saturday, July 23. Following Saturday’s race, Billboard record-holding country music duo Florida Georgia Line will take to the stage at Iowa Speedway. On Sunday, July 24, three-time grammy award winner and multi-platinum artist Gwen Stefani will perform prior to the start of the Hy-Vee Salute to Farmers 300 presented by Google NTT INDYCAR SERIES race. A performance by nine-time Grammy-nominated country music artist Blake Shelton will provide a memorable ending to the turbocharged weekend following Sunday’s race.
Both pre- and post-race concerts are included with Saturday and Sunday Hy-Vee INDYCAR Race Weekend tickets as each artist will perform on stage trackside, in front of the main grandstands at Iowa Speedway. Both pre-race concerts will feature 50-minute performances while each post-race concert will feature a 90-minute show. Ticketholders can also purchase a Post-Race Concert Pit Pass for both the Florida Georgia Line (Saturday) and Blake Shelton (Sunday) live performances. The Post-Race Concert Pit Pass will provide access to an exclusive area near the start/finish line for an up-close view of the live performance. To purchase a Post-Race Concert Pit Pass, visit http://www.hyveeindycarweekend.com.
“We want this event to be one of the most talked about events of the year by providing race-goers with an unforgettable experience,” said Randy Edeker, Hy-Vee’s chairman and CEO. “We are thrilled to work with our sponsors to bring this caliber of musical entertainment to Hy-Vee INDYCAR Race Weekend at Iowa Speedway. Iowa will be the place to be this summer with these live music acts coupled with nationally televised INDYCAR races and a festival-like atmosphere that has something for everyone to enjoy.”
In addition to premier on-track action with the NTT INDYCAR SERIES, as well as the rising stars of racing competing in Indy Lights Presented by Cooper Tires, Hy-Vee INDYCAR Race Weekend will include a festival-like atmosphere with three days of music, food and family-focused entertainment, including:
A Food Truck Village featuring dozens of Midwest food trucks
Kids’ games and activities on Saturday, July 23
Special activities to honor the nation’s farmers on Sunday, July 24
And much more!
“What an incredible music lineup for fans to enjoy during Hy-Vee INDYCAR Race Weekend,” said Bud Denker, president of Penske Corporation, which owns INDYCAR. “With some of the biggest names and best performers in music, combined with great racing at the ‘Fastest Short Track on the Planet,’ the weekend is going to deliver an experience unlike one we have ever seen in INDYCAR. Thanks to the continued support of our partners at Hy-Vee, fans in Iowa will be part of something special during Hy-Vee INDYCAR Race Weekend.”
Special thanks are extended to the following Hy-Vee INDYCAR Race Weekend sponsors: Accenture, ACI Worldwide, Carrier Access, EMC Insurance Companies, GK Software, Holmes Murphy & Associates, Hussmann, Iowa Lottery, John Deere, Latham Hi-Tech Seeds, MercyOne, Mittera, Musco Sports Lighting, Pella Corporation, POET, Prairie Meadows, Principal Financial Group, RSMUS LLP, Salesforce, Seneca and Sukup Manufacturing Co.
West Des Moines, Iowa-based Hy-Vee first became involved in the NTT INDYCAR SERIES when the supermarket chain was the primary sponsor for Rahal Letterman Lanigan (RLL) Racing’s No. 15 car in Race 2 of the 2020 Iowa Speedway doubleheader. In its third year of sponsoring RLL, Hy-Vee provides primary sponsorship of RLL’s No. 45 car, which will be driven by Jack Harvey, and associate sponsorships of Graham Rahal’s No. 15 car and No. 30 car, which will be driven by newcomer Christian Lundgaard.
Very Thankful for a sponsor like Hyvee and sponsors like Bommarito Automotive Group at Gateway. These groups have jumped into Indycar full bore.
This is the type of programming ovals need to attract more fans. Ovals need to mimic street course races and become festivals. This is the way it needs to be.
How many people will stay for a Sunday post race concert? With a huge draw from Indianapolis, how many fans who need to work Monday will want to head home right after the race instead?
The food truck village is very welcome. Concessions at Iowa have been woefully lacking since 2013.
A kids’ activity area is also something that has been missing from tracks lately. I’m glad to see it added here.
The only thing I’d change about the Iowa weekend is to make Saturday’s race a night race. I don’t care if it has to be on USA or Peacock. This track was made for night racing.