From Iowa Speedway and HyVee. Big sponsor news as the weekend gains more support.
HY-VEE AND INDYCAR ANNOUNCE PRESENTING SPONSORS FOR HY-VEE INDYCAR RACE WEEKEND
February 16, 2022 | By INDYCAR
Hy-Vee, Inc. and INDYCAR announce that Google and DoorDash will be the presenting sponsors for the Hy-Vee INDYCAR Race Weekend, July 22-24, 2022. PepsiCo will be a key event sponsor, as well as the sponsor of Hy-Vee’s No. 45 car throughout the race season. Tickets for Hy-Vee INDYCAR Race Weekend are on sale now and can be purchased online at www.hyveeindycarweekend.com or by calling the race ticket office at (641) 417-6007.
INDYCAR will return to Iowa Speedway in Newton, Iowa, for the first time since 2020, with three days of turbocharged action, July 22-24. Hy-Vee INDYCAR Race Weekend will feature the only doubleheader race event on the 2022 NTT INDYCAR SERIES schedule. Saturday’s series race will be the
Hy-VeeDeals.com 250 presented by DoorDash, and Sunday’s action will be highlighted by the Hy-Vee Salute to Farmers 300 presented by Google.
Hy-Vee will build on its support of the NTT INDYCAR SERIES as Hy-VeeDeals.com – the company’s website that aggregates all weekly ads, digital coupons and hot deals – will be a featured on-air sponsor during each race broadcast on the NBC family of networks during the 2022 season. A QR code will pop up on screen allowing race viewers to scan it with their phone for a chance to win $25,000. One winner will be awarded following each race broadcast.
In addition to premier on-track action with the NTT INDYCAR SERIES, as well as the rising stars of racing competing in Indy Lights Presented by Cooper Tires, Hy-Vee INDYCAR Race Weekend will include a festival-like atmosphere with three days of music, food and family-focused entertainment.
“The economic impact this race weekend is creating for the Midwest will be like none other, and we are proud to team up with these incredible partners to ensure that the fans who come to the Hy-Vee INDYCAR Race Weekend truly have an amazing experience,” said Randy Edeker, Hy-Vee’s chairman and CEO. “We look forward to creating an exciting atmosphere leading up to and during the race – both in our stores and at the track during the event.”
“Google is proud to call Iowa home and honored to support initiatives that make it a great place to live, work and visit,” said Kirsten Kliphouse, president of North America, Google Cloud. “We recently announced Google’s investment in our Iowa data center has reached $5 billion, and we’re committed to making an impact beyond the data center walls by partnering with organizations like Hy-Vee on events that bring economic opportunity to local communities.”
“DoorDash is proud to sponsor the inaugural INDYCAR race weekend with Hy-Vee, a longstanding partner and supporting champion of our mission to empower local communities,” said Christopher Payne, president at DoorDash. “As consumer expectations for convenience, speed and selection continue to grow on and off the raceway, we’re committed to expanding access to Hy-Vee’s unparalleled assortment to even more cities across the state of Iowa and nationwide. We look forward to continuing to offer Iowa residents the best of their neighborhoods directly to their door.”
“PepsiCo is thrilled to be part of the 2022 NTT INDYCAR SERIES — this year bigger and better than before. Our beverage brands — led by Mountain Dew — will bring exciting experiences to INDYCAR fans and Hy-Vee customers at home, in store and at the track,” said Neil Pryor, president, PepsiCo Beverages North America Central Division. “There is no better way to enjoy the thrill of the race than with a cold Mountain Dew in your hand, and we’re proud to bring that joy to neighbors across Iowa, a state in which nearly 2,000 of our employees live and work.”
Known as “The Fastest Short Track on the Planet,” the 7/8 of a mile Iowa Speedway oval is a favorite with drivers and race fans alike. Two-time NTT INDYCAR SERIES champion Josef Newgarden is a three-time race winner at Iowa Speedway and the most recent driver to celebrate in Victory Lane in 2020. Other Iowa winners include four-time Indianapolis 500 champ Helio Castroneves, along with NTT INDYCAR SERIES champions and Indy 500 winners Simon Pagenaud, Ryan Hunter-Reay, Tony Kanaan, Dan Wheldon and Dario Franchitti.
“As we continue to build excitement for Hy-Vee INDYCAR Race Weekend and the return to Iowa, what a great opportunity to welcome premier companies in DoorDash, Google and PepsiCo as sponsors of this special event,” said Bud Denker, president of Penske Corporation, which owns INDYCAR and the Indianapolis Motor Speedway. “Our partnership with Hy-Vee and the support from these industry-leading brands demonstrates the continued growth of INDYCAR and the commitment to hosting an impactful event in Iowa.”
West Des Moines, Iowa-based Hy-Vee first became involved in the NTT INDYCAR SERIES when the supermarket chain was the primary sponsor for Rahal Letterman Lanigan (RLL) Racing’s No. 15 car in Race 2 of the 2020 Iowa Speedway doubleheader. In its third year of sponsoring RLL, Hy-Vee provides primary sponsorship of RLL’s No. 45 car, which will be driven by Jack Harvey, and associate sponsorships of Graham Rahal’s No. 15 car and No. 30 car, which will be driven by newcomer Christian Lundgaard.
“It’s exciting to see the Hy-Vee races at Iowa Speedway building momentum with announcements like this. Welcoming household brands like DoorDash, Google and Pepsi as sponsors is a great indication of how big of an event this will be and how big of a splash Hy-Vee is going to make. And this is just the beginning,” said Harvey, driver of the No. 45 Hy-Vee car.
For more details about weekend activities, visit www.hyveeindycarweekend.com.