Gainbridge Becomes Presenting Sponsor of Indianapolis 500- The Story and Some Thoughts

Indycar and the Indianapolis Motor Speedway continued their momentum with today’s announcement of Gainbridge as the presenting sponsor of the Indianapolis 500. The four year deal was announced by Hulman & Company CEO Mark Miles at the track this afternoon.

Gainbridge is a part Group 1001, which has a multiyear sponsorship agreement with driver Zach Veach, who drives for Andretti Autosport. Gainbridge will be the primary sponsor on his number 26 car this coming season.

Gainbridge is an online financial services platform which has $37 billion in assets. they currently operate in Indiana, Illinois, Massachusetts, and New Jersey with plans to be in other states this year.

They were also the presenting sponsor for the Indiana Women in Tech LPGA tournament held at the Brickyard Crossing in 2018.

Like Speedway, which became the official fuel and convenience stores of the NTT Indycar Series, Group 1001 is an Indiana based company with a national reach.

Quick Thoughts

Indycar and IMS have put together two sponsorship deals within a month, an incredible accomplishment for any series.

This is the second company which sponsors a car to expand their involvement to the series or the 500.  It is great to see that these commitments are genuine and long term.

I like that the Gainbridge name on the new logo is separated from the race logo. The Penn Grade name was too much a part of the race logo for my taste. I could live without the “#This Is May” hashtag on the emblem.

The best news of all- cars will be on track in just eight days!

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