An Evolution: Thoughts on the NTT Sponsorship

 

We’ve come a long way from Northern Lights and Pep Boys. Izod got off to a decent start as a title sponsor, but slowed down quickly and left early. Verizon was a great partner although their track activation slowed after three years. Indycar’s new title sponsor, NTT, is a great match for the series. I’m sure there was some financial consideration, but the technological advances NTT can provide for the paddock, the series, and the fans will take all of Indycar to another level.  NTT will continue the technological evolutionary path the series has chosen to take.

It was amazing how quickly this deal came together. This would not have happened in the old days of Indycar. Naming a sponsor before the season begins keeps Indycar’s credibility as a serious major racing series intact.

NTT spends $4 billion annually on research and development. I’m excited to see what the new mobile app  will look like given that level of investment.

The new sponsor and the new television deal with NBC has Indycar set for an incredible 2019.

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Felix Rosenqvist in the NTT Data car at Sebring Tuesday afternoon. NTT Data will continue to sponsor the Chip Ganassi Racing Team entry.  Photo: Vincent Anderson

Logo Blues

Indycar fans can always find a cloud in every silver lining. I saw a lot of complaints about the logo on social media yesterday.  I don’t have a problem with it. I think it is less clunky than the Verizon logo. It has a hint of the old USAC badge. The curves help as well.

Indycar just landed what looks to be a terrific sponsor that can help grow the series and some fans just want to bash the logo. No professional sports league has a logo that blows me away and I wasn’t expecting one here. Let’s enjoy this terrific get for the series.

Notes

Miles mentioned that this sponsorship continues pursuit of Indycar as a global brand. Is this a hint at more international races? Pretty sure Australia will happen in 2020. Is a race in Japan also in line for a return?

Robin Miller of Racer Magazine wrote an interesting piece on how the deal came together. Here is the link:

MILLER: How IndyCar found its new sponsor

Gateway Still Gets It

On Twitter yesterday,  Gateway president Chris Blair is doing what Indycar isn’t. He has offered fans who have a Chili Bowl Nationals Monday-Friday ticket stub free general admission to Coors Light Pole Night the night before Indycar’s Bommarito 500k.

Indycar has long needed a presence at the Chili Bowl. This is a great move by the best promoter in the series.

 

 

 

 

 

Indycar Major Announcement Tuesday

From AutoRacing1 this morning:

Speculation is that this will be to announce the title sponsor for the series. The Pit Window will have coverage Tuesday afternoon and also look for a story on Wildfireradiosports.com

NBC Network Races- Some Quick Thoughts

From Robin Miller’s Mailbag this morning, we now know which eight races will be on NBC network. I expected some of these and I am also disappointed by what is missing from the network lineup.

The network races- Indy GP, Indy 500, Detroit doubleheader, Road America, Mid-Ohio, Portland, and Laguna Seca.

Of course both races at IMS were expected, and I was pretty sure Road America and Laguna Seca would be on the network. I’m surprised the opener at St. Pete is not a network race. I’m also disappointed that one of the night ovals at Iowa or Gateway didn’t make the network. I never liked the idea of showing the Detroit doubleheader on NBC.

Showing the doubleheader the week after Indy means half the network schedule is taken in a three week stretch.  With Road America following three weeks later, that leaves just three more spots for the rest of the season.

The biggest surprise to me is that Long Beach isn’t on the network. Having the crown Jewel of street races not on the network is a shock.

Don’t get me wrong. I’m thrilled that nearly half the schedule is on the over the air network. Maybe next season some better choices can be made.

I’m very excited to see how NBC covers the 500. If it’s anything near their Kentucky Derby coverage, it will be fantastic.

So welcome NBC and NBC Sports. I wish we didn’t have to wait until May to get the first network race.

Indycar, NTT Data in Sponsor Talks

Per Adam Stern on Twitter

NTT fills most of the things I have heard about the potential sponsor:

Asian based company

Business to business company, not a consumer direct product.

NTT Data entry sponsorss Chip Ganassi Raving car 10, which will be driven by Felix Rosenqvist in 2019. Vetizon sponsored Penske cars before becoming the series sponsor.  Is history repeating itself? Stay  tuned.

If you haven’t seen the NBC promo for the Indianapolis 500, click the link below.

 

 

The Early, Early Line

Happy New Year and welcome to another year of The Pit Window. Thanks to everyone for making 2018 a record year for this site.  Here are are some early predictions for the 2019 Indycar season. I may revise these after the Spring Training sessions at COTA next month.

2019 Champion– Alexander Rossi. Rossi made some mistakes that cost him the title last season. He seems to learn quickly and I don’t expect those errors to be repeated. Dixon has never won consecutive titles, which is why I am not picking him. Look for strong competition from Will Power and Josef Newgarden, as usual. Ryan Hunter-Reay rediscovered his groove and may gave his teammate a challenge as well.

Rookie of the Year- I’m  giving a slight edge to Felix Rosenqvist, mainly because of the team he drives for. Patricio O’Ward will present a strong challenge, especially with Harding Steinbrenner Racing receiving some technical support from Andretti, but Rosenqvist will provide strong support to Dixon in his title quest.

Indianapolis 500– Will Power. If any driver is gong to be the next back to back winner of the 500, Power is the one. He has become a master of ovals. Look for his dominance of May to continue. I can imagine the Victory Circle celebration if he returns there. Last year’s will seem tame.

Race Wins-  In 2018, four drivers each won three races. I think we will see a similar situation this season, although I look for Rossi to win a fourth race to give him the edge he needs for the title. Dixon will creep ever closer to the 50 win mark, but will need another year to get there and possibly two to pass Mario Andretti’s 52 victories.

A Brief Survey

I would like to hear from you. What stories did you enjoy the most last year? Which type of column did you not like?  Anything you would like to see more of, or less of? Please let me know.

The Roar

I will be heading to Daytona Saturday for The Roar Before the 24. Look for my coverage on Wildfire Sports. I may have some news regarding Wildfire soon.