Another Link to the Past is Gone

Photo: Sonny Meyer in 1960. Photo from the Indianapolis Motor Speedway Museum

For the second time this week, the Indianapolis 500, the Indianapolis Motor Speedway, and Indycar racing has lost a legendary link in the chain of its past.

Sonny Meyer, 89, died Saturday. Meyer was the son of the 500’s first three time winner, Louis Meyer. He began working on engines as a teenager after his father purchased the Offenhauser engine business.  Meyer was directly in involved in at least 15 winning Indianapolis 500 engines. He worked with many of the greats, including Bill Vukovich, Tony Bettenhausen, Troy Ruttman,  Gordon Johncock, and A. J. Foyt.

The events earlier this week and now this news intensifies my resolve to continue writing about Indycar racing’s past. Beginning next month I plan to recognize  those links to the past that are still living, so fans can pay tribute to the people who have made this sport what it is.

As I have said before, should you encounter one of these heroes of yesteryear, please say hello and let them know how much they are appreciated. Time is speeding by quickly.

 

INDYCAR, IMS Tap Schafer Condon Carter to Create National Brand Campaigns

Press release from Indycar this morning

10/10/2019

Chicago Cubs and Indiana Pacers among Clients of Award-Winning Chicago-Based Agency

INDIANAPOLIS, Thursday, Oct. 10, 2019 – INDYCAR and the Indianapolis Motor Speedway have named Chicago-based Schafer Condon Carter (SCC) as their comprehensive creative agency of record, charged with developing aligned national promotional campaigns surrounding the NTT IndyCar Series and the Indianapolis 500 presented by Gainbridge.

SCC, founded in 1989, creates award-winning campaigns and strategies for a diverse, impressive range of local, regional and national clients in sports and consumer products, including the Chicago Cubs, Indiana Pacers, Indiana Fever, Procter & Gamble, Danone, Portillo’s restaurants and more.

The first campaigns of the multiyear partnership will be unveiled before the start of the 2020 racing season.

“SCC is the right choice to help the INDYCAR and Indianapolis 500 brands gain an even greater national profile and continue their trend of year-over-year growth in media consumption and ticket sales,” said Mark Miles, president and CEO of Hulman & Company, the parent company of INDYCAR and IMS. “SCC’s outstanding work speaks for itself, with its creativity and energy earning many national awards, recognition and success for all kinds of clients. We believe they can help us more effectively and aggressively position the NTT IndyCar Series, our teams and drivers and all of our world class sporting events at IMS.”

SCC will work to elevate the brands and accelerate the momentum of the NTT IndyCar Series and Indianapolis 500 presented by Gainbridge, closely aligning the synergies and strategies between the world’s most competitive racing series and the world’s largest single-day sporting event.

One particularly recognizable campaign SCC executed for the Chicago Cubs is the “Fly the W” campaign that was a hallmark of the Chicago Cubs’ 2016 world championship season.

“We are extremely honored to have been selected by INDYCAR and the Indianapolis Motor Speedway to become their strategic and creative partner,” said David Selby, CEO of SCC.  “The opportunity to help steward and grow the iconic INDYCAR and Indianapolis 500 brands is exceptional.  They are unique in the world of sport, and among an elite group of brands with such rich history and legacy.  All of us at SCC look forward to playing a critical role in elevating their positioning and driving deeper fan engagement with the NTT IndyCar Series, the Indianapolis 500 presented by Gainbridge and all of the exceptional events and experiences at IMS.”

SCC is an independent creative and technology agency that connects humans and brands through insight-fueled experiences. A simple mission drives SCC’s entrepreneurial, people-first, results-obsessed culture – We work for humans. SCC’s work is based on deep human insights and an understanding of the communities and cultures within which brands compete.

SCC’s integrated practices include SCCdigital, SCCprism, SCCdesign, SCCmedia, and MAKE247 content studio. The company also operates a private equity portfolio, SCCventures, with holdings in the food and tech sectors. SCC is privileged to work with outstanding partners that include Procter & Gamble, Johnson & Johnson, The Chicago Cubs, Ideal Industries, Portillo’s Restaurants, Fresh Thyme Farmer’s Market and Solo Cup.

The independent agency is a fully integrated shop employing over 120 creative, energetic, passionate professionals based in the eclectic West Loop neighborhood of Chicago. To learn more about SCC, visit www.schafercondoncarter.com.