More Indycar News: NBC Gold Sets Price; Indycar Marketing Gets an Upgrade

NBC announced pricing for the Indycar Pass on NBC Sports Gold app. Until March 10,  the cost is $49.95. After March 10, the price increases to $54.95. Indycar Nation Premiere members can get a $10 discount off the $54.95 price.  More than 200 hours of coverage includes 50 plus hours of the 103rd running the Indianapolis 500.

Coverage includes livestreams of NTT practice and qualifying sessions, full broadcast, same day replays of NTT Indycar Series races, and livestreams of Indy Lights presented by Cooper Tires races.  Also available will be edited cutdowns of Indycar and Indy Lights races, plus additional content.

May coverage will include Miller Lite Carb Day, the 500 festival parade, and the Victory Celebration.\Indycar pass will also house Indycar archival and library content.

I like this package. Fans at an event might find it a good way to keep track of the action, especially on road or street courses, especially the ones with areas where scoring pylons or video boards are not in easy view. The schedule for Indycar Pass on NBC Sports Gold:



Indycar Boosts Marketing Department

The NTT Indycar Series added two experienced people to aid in marketing the series.

SJ Luedtke was a Nike sports marketing executive for the past 10 years. She is now Indycar’s Vic e President, Marketing. Prior to working at Nike, Luedtke led client services at Team Green and Andretti Green Racing , and also headed  Goodyear;s agency team leveraging strategic partnerships across NASCAR, NHRA, and off-road racing. She spent 14 years in motorsports.

Mike Zizzo has been retained as a communications consultant. He was Vice President of communications for Texas Motor Speedway the past 13 years. Before that, Zizzo was Vice President of Competition Public Relations for Championship Auto Racing Teams and also Senior Public Relations Manager for NASCAR.

The series has hired two quality people with a wealth of experience in motorsports.