GMR, the parent company of AMR, sponsor of the NTT Indycar Series Safety Team, hjas entered a multi year agreement with Indianapolis Motor Speedway to sponsor the May Indycar road race at IMS. The race is the opening event at the track leading up to the Indianapolis 500. This great for several reasons.
It adds another sponsored race to the schedule. They will use the race to honor first responders. It helps identify the race better.
The race has been without a sponsor for the last couple years after the Angie’s List sponsorship ended. Calling it the Indycar Grand Prix was vague and it seemed the track had to work to make fans aware this race was at IMS. This gives the event a more solid standing, and it will be easier for the sponsor to connect fans to its location.
The full story from IMS can be found at this link:
The GMR Grand Prix will run May 9, 2020.