Penske Entertainment announced this morning plans to significantly increase their marketing budget. This news which just broke may be the first sign of the new budget
|Penske Entertainment, NTT INDYCAR SERIES Partner|
with VICE Media Group for New Documentary Series
INDIANAPOLIS (Thursday, Dec. 8, 2022) – Penske Entertainment and The CW Network announced Dec. 8 they are joining forces with VICE Media Group for “100 Days to Indy,” a first-of-its-kind broadcast series about the road to the Indianapolis 500 presented by Gainbridge, the world’s premier motorsports competition.
Produced by Penske Entertainment and VICE Media Group, the six-part series will take fans behind the scenes to chronicle the bold and brash personalities of the NTT INDYCAR SERIES as they begin the 2023 season and start their epic quest for racing’s greatest prize. “100 Days to Indy” will air on The CW Network in spring 2023.
“The Indy 500 is the most unique, exhilarating and engaging event on the planet,” Penske Entertainment President and CEO Mark Miles said. “It’s an unrivaled spectacle fueled by ambitious, fearless and captivating personalities. This series will give viewers an unprecedented front row seat as the racing season begins and the countdown to Indy accelerates. Ultimately, through the compelling creative lens and massive reach of both VICE and The CW, we will bring the world-class competition and drama of the NTT INDYCAR SERIES to a newer and more youthful audience.
”The 100-day window is benchmarked by drama, intrigue and fierce competition from the very first race of the season all the way to the checkered flag at the Indianapolis 500. For the winner, it is a life-changing experience, etching his or her name into the history books. This year, four-time Indy 500 winner and former “Dancing with the Stars” champion Helio Castroneves is eyeing a record fifth win but will face stiff competition from a rising generation of young talent all eyeing “The Greatest Spectacle in Racing” and its multimillion-dollar purse.
“100 Days to Indy” will showcase what it takes to compete at the highest levels and at the height of danger, while providing a window into the on- and off-track lives of some of the sport’s most engaging drivers.“
‘100 Days to Indy’ is a high-octane adventure grounded in emotional sports storytelling,” said Brad Schwartz, president, Entertainment, The CW Network. “Alongside our partners at VICE Media Group, Penske Entertainment and NTT INDYCAR SERIES, we have come together to deliver a series that will follow these champions of the racetrack and keep viewers on the edge of their seats.”
The compelling docuseries will be produced by multiple award-winning VICE World News, with Emmy Award-winning Patrick Dimon directing and Bryan Terry executive producing for VICE. The series will have a fast re-air on VICE TV and be supported across VICE’s global social media channels.
“VICE is honored to produce the first sports project with Nexstar and The CW since the acquisition and to bring this series through the checkered flag with everyone at the network,” said Morgan Hertzan, president, Global TV at VICE Media Group. “The team at the NTT INDYCAR SERIES has an incredible journey for the world to join, and VICE is looking forward to being in the driver’s seat with them.”
About VICE Media Group
VICE Media Group is a global multiplatform media company. Launched in 1994, VICE has offices in 25 countries across the globe with a focus on five key businesses: VICE.com, an award-winning international network of digital content; VICE STUDIOS, a feature film and television production studio; VICE TV, an Emmy-winning international television network; a Peabody award-winning NEWS division with the most Emmy-awarded nightly news broadcast; and VIRTUE, a global, full-service creative agency. VICE Media Group’s portfolio includes Refinery29, the leading global media and entertainment company focused on women; Pulse Films, a London-based next-generation production studio with outposts in Los Angeles, New York, Paris and Berlin; and i-D, a global digital and quarterly style bible defining fashion and contemporary culture and design.
About VICE World News
Building off the success of VICE News in the U.S, VICE World News is VICE Media Group international news network, producing hundreds of hours of television, digital and audio news programming for a global audience. The premium documentaries, docuseries and original podcasts will focus on the core issues that so define VICE’s content: extremism, climate, drugs, privacy, politics, inequality and race.
About The CW Network
The CW Network, LLC is America’s fifth major broadcast network, offering 14 hours of primetime programming, Monday through Sunday. The CW is 75%-owned by Nexstar Media Group, Inc. For more information about the network and its programming, visit www.cwtv.com.