Category: Auto Racing

INDYCAR, IMS Tap Schafer Condon Carter to Create National Brand Campaigns

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Press release from Indycar this morning

10/10/2019

Chicago Cubs and Indiana Pacers among Clients of Award-Winning Chicago-Based Agency

INDIANAPOLIS, Thursday, Oct. 10, 2019 – INDYCAR and the Indianapolis Motor Speedway have named Chicago-based Schafer Condon Carter (SCC) as their comprehensive creative agency of record, charged with developing aligned national promotional campaigns surrounding the NTT IndyCar Series and the Indianapolis 500 presented by Gainbridge.

SCC, founded in 1989, creates award-winning campaigns and strategies for a diverse, impressive range of local, regional and national clients in sports and consumer products, including the Chicago Cubs, Indiana Pacers, Indiana Fever, Procter & Gamble, Danone, Portillo’s restaurants and more.

The first campaigns of the multiyear partnership will be unveiled before the start of the 2020 racing season.

“SCC is the right choice to help the INDYCAR and Indianapolis 500 brands gain an even greater national profile and continue their trend of year-over-year growth in media consumption and ticket sales,” said Mark Miles, president and CEO of Hulman & Company, the parent company of INDYCAR and IMS. “SCC’s outstanding work speaks for itself, with its creativity and energy earning many national awards, recognition and success for all kinds of clients. We believe they can help us more effectively and aggressively position the NTT IndyCar Series, our teams and drivers and all of our world class sporting events at IMS.”

SCC will work to elevate the brands and accelerate the momentum of the NTT IndyCar Series and Indianapolis 500 presented by Gainbridge, closely aligning the synergies and strategies between the world’s most competitive racing series and the world’s largest single-day sporting event.

One particularly recognizable campaign SCC executed for the Chicago Cubs is the “Fly the W” campaign that was a hallmark of the Chicago Cubs’ 2016 world championship season.

“We are extremely honored to have been selected by INDYCAR and the Indianapolis Motor Speedway to become their strategic and creative partner,” said David Selby, CEO of SCC.  “The opportunity to help steward and grow the iconic INDYCAR and Indianapolis 500 brands is exceptional.  They are unique in the world of sport, and among an elite group of brands with such rich history and legacy.  All of us at SCC look forward to playing a critical role in elevating their positioning and driving deeper fan engagement with the NTT IndyCar Series, the Indianapolis 500 presented by Gainbridge and all of the exceptional events and experiences at IMS.”

SCC is an independent creative and technology agency that connects humans and brands through insight-fueled experiences. A simple mission drives SCC’s entrepreneurial, people-first, results-obsessed culture – We work for humans. SCC’s work is based on deep human insights and an understanding of the communities and cultures within which brands compete.

SCC’s integrated practices include SCCdigital, SCCprism, SCCdesign, SCCmedia, and MAKE247 content studio. The company also operates a private equity portfolio, SCCventures, with holdings in the food and tech sectors. SCC is privileged to work with outstanding partners that include Procter & Gamble, Johnson & Johnson, The Chicago Cubs, Ideal Industries, Portillo’s Restaurants, Fresh Thyme Farmer’s Market and Solo Cup.

The independent agency is a fully integrated shop employing over 120 creative, energetic, passionate professionals based in the eclectic West Loop neighborhood of Chicago. To learn more about SCC, visit www.schafercondoncarter.com.

 

Ericsson to Ganassi: Updated

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News just broke that Marcus Ericsson will drive the number 8 car for Chip Ganassi racing in 2020. No sponsor was announced. Ericsson drove for Arrow Schmidt Peterson (now Arrow McLaren SP) this year. He finished 17th in the points standings with a best finish of second in Detroit Race 2. Ericsson had an up and down season with two top 10s. He missed the Portland race as he was on standby with Alfa Romeo in F1.

The announcement likely eliminates the possibility of Meyer shank racing with driver Jack Harvey forming an alliance with Ganassi. Rahal Letterman Lanigan Racing now appears to be where they will end up.

It was long suspected Ericsson would not return to AMSP. The question is will James Hinchcliffe return as announced earlier.  This might be a spot for Indy Lights champion Oliver Askew.

I see the following seats open or unconfirmed:

Carlin (2)

Foyt (1) if Kanaan returns

Carpenter (road course in the 20). Pigot has not been confirmed for the 21.

Arrow McLaren SP (1) for now. Conor Dqaly was informed last week that the team is going “in another direction.”

Coyne (1). Ferrucci is scheduled to return but no formal confirmation yet.

Update:

Per Marshall Pruett, Ganassi is continuing to explore ways to add a fourth car for Askew. I applaud the team’s efforts to keep their Ford GT teams employed after that program ends this weekend.

1961: The Foyt Legend Begins on the Race’s Golden Anniversary

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1960 was going to be a tough act to follow. The Indianapolis 500  had featured a record 23 lead changes as Rodger Ward and eventual winner Jim Rathmann swapped the lead back and forth for the last 50 laps. Ward slowed late in the race as tire  began to wear.  The USAC championship went down to the wire as defending champion Ward tried in vain to hold off A. J. Foyt. Foyt didn’t win a race until Labor Day, but won four races in the last two months of the season to take the series title.

The 1961 program cover was gold in honor of the 50th anniversary 500. From 1955 until 1960, the covers were white. Program covers returned to white in 1962 and continued that way through 1974. Unlike previous covers, this one did not have the race number on it. Instead it proclaimed the 50th anniversary 500. For the record, it was the 45th race.

For the first time in the program the Speedway had a story about a race 50 years ago, something that is standard in the program today. In place of the usual greeting page which showed the front stretch on race day and a photo of track president Tony Hulman, a two page spread of the grid for the first race replaced it. Photos of the Speedway founders and previous track presidents also appear.

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One full page ad that caught my attention was one for Meyer & Drake Engineering Corp.  Three time winner Louis Meyer and partner Dale Drake built the Offenhauser engines that supplied nearly the entire field.

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The records page shows the qualifying record Jim Hurtubise set the previous, at the time a mind boggling 149.601 single lap and an average of 149.056 for the four lap run. The Top Ten page depicting the 1960 finishers is one of the last ones featuring all front engine cars. Several pages are devoted to the 1911 race and the track’s first decade.

The pace car was a gold Ford Thunderbird. To me it is one of the most iconic pace cars in the race’s history.

The 1961 race featured the first rear engine car to make the race. Jack Brabham qualified 13th in a Cooper-Climax. The car looked tiny compared to the large roadsters. Brabham drove at a steady pace to a ninth place finish, completing all 200 laps.  When he first arrived, the car was considered a novelty. His result, however, saw more rear engine cars enter in the following years.

The starting grid had eight rookies, led by Parnelli Jones and Bobby Marshman, who would become co Rookies of the Year. Roger McCluskey also drove in his first 500.

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The race developed into a duel between A. J. Foyt and Eddie Sachs. From lap 95 until the end of the race, the two led all but seven laps. On what was to supposed to be Foyt’s last pit stop, a problem with the fuel hose didn’t allow him to get the full amount. He led until he had to stop for more fuel 0n lap 183.  Sachs took the lead, but made a surprise stop on lap 196 to replace a tire which wore down during his battle with Foyt. Foyt zoomed  past Sachs while he was in the pits and took the checkered flag.

The victory for Foyt was the first of his four 500 wins. It was Foyt’s fourth 500 mile race. he would go on to compete in 35. Parnelli Jones was the only future winner in the field that year. 1961 was when the stars of the golden first began to emerge. several more would come to the speedway over the next four years.

Foyt’s second win in 1964 would be the last time a front engine car saw Victory Lane. Brabham’s Cooper -Climax opened the door for the rear engine cars. The tiny crack in the door burst open five years later.

 

 

 

 

Power: Car with Aeroscreen Could Race This Weekend

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In a mid afternoon press conference  NTT Indycar Series Jay Frye said today’s Aeroscreen test “exceeded our high expectations. We learned a lot; we have lot of work to do but the foundation is set.” Frye said the cars will visually be different when teams do their own things to blend the new device into their liveries.

If necessary, the AMR  Safety Team will be able to remove piece “within seconds,” Frye said. “They already have a piece they are practicing on,” he added.

The day long test at the Indianapolis Motor Speedway saw drivers Will Power and Scott Dixon log 600 miles by 3 pm. Both drivers agreed that the test was seamless . Both drivers commented on how quiet it was in the cockpit. “I can hear my radio,” Dixon said.

Power was impressed with how quickly the project came together.  “When you’ve driven it for a day you’re going to feel naked without it, ” he said. Asked if this car could race this weekend, Power responded, “you could race this weekend; no problem, no issue.” Dixon agreed.

Power and Dixon still believe some adjustments need to be made with the tear-offs and air flow adjustments. They both think reflections need work as well.  Dixon sais there are some optional and driver’s personal preference items that need to be looked into as well.

Tire wear was not a concern today. Power said the car was more forgiving. The new weight distribution helped, he said. Dixon said on his long run the speed fall off was about the same as this year.

Following the press conference Power and Dixon returned to the track to do simulated “qualifying runs.”

I started the day skeptical of the aesthetics and how the Aeroscreen would work. I am ending the day impressed with the new safety piece. Safety is the first priority and this is a step in the right direction. As the piece blends in with the cars, it won’t be noticeable. It should be even less noticeable on the new chassis in 2022, when it is an integrated part of the car.

 

 

 

 

Aeroscreen Test Update

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Photos by Eric Smith of Race Review Online

Photos: Eric Smith, Race Review Online

When the teams broke for lunch, I took some shots from inside the cockpit.  It is  a tight fit. The drivers seemed to have difficulty getting in and out of the car.  I wonder how taller drivers like Graham Rahal or Alexander Rossi will be able to get in without a challenge.  This enhances my concern about a driver getting out after an accident.

Another noticeable thing was the glare from the front wing and suspension arms. The mirrors look to be in a different spot as well.

I went to the turn 2 mounds for a bit.  The aeroscreen is noticeable a bit at first, but after a a couple of laps I didn’t even think about it. One thing I noticed this morning, and in turn 2 as well,, is the reverberation off the walls sounds different. It seems a bit muted and deeper.

The cars are supposed to run together at some point today to determine how much dirty air there is and see how well they can pass.

Back after the press conference.

 

 

 

Aeroscreen Test Underway- Some Early Impressions

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Everybody relax. This will take some getting used to. And we will get used to it.  Aesthetically it’s not the best looking Indycar I’ve ever seen, but it is the safest to date. I do see some things that pleasantly surprised me.

Since this piece is a retrofit on existing bodywork it is not going to be the best presentation. I think with the new car the aeroscreen will look better as an integrated part of the tub.

First, my biggest concern from a viewing standpoint, is that you can see the driver and his hands on the steering wheel. The screen is clear. I expected some kind of tinting that would make the driver invisible. Second, a crew member can reach inside to fasten the belts. I thought the driver would need to learn how to do that task.  I still have a concern about extracting a driver in a bad accident or in case of fire.

From the little bit I’ve seen of the cars on track, I don’t notice much difference at speed. I will go out to turn 2 later and see if I can see much difference in how the cars look on track. I imagine there will be a much more noticeable profile difference on a road course.

I talked to Cara Adams of Firestone this morning. The tire supplier is using the current tire and has also brought last year’s tire as a backup. She expects higher right front loads due to the weight shift to a higher position. I will try to follow up with her later.

Here are a few more photos.  I will up date later. Scott Dixon, Will Power, Jay Frye, and Andy Damerun of Red Bull Advanced technologies will have a media availability at 3 pm.

Aeroscreen Testing Begins at IMS Tomorrow

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Tomorrow at IMS the NTT Indycar Series conducts the first of three on track tests of the new aeroscreen. Will Power of Team Penske and Scott Dixon of Chip Ganassi Racing will drive cars outfitted with the new device. The test is slated to run from 9-5 ET. I will be on site to get a close up look and will be reporting during the day.

Notes from Indycar:

The series announced in May that the sanctioning body formed a partnership with Red Bull Advanced Technologies to design an Aeroscreen for enhanced driver cockpit protection that will be implemented for the 2020 NTT IndyCar Series season.
The Aeroscreen is being developed to reduce the risk of driver injury from debris or other objects striking the cockpit area. The driver safety innovation that will surround the cockpit consists of a ballistic Aeroscreen anchored by titanium framework.
The RBAT design will be a poly carbonate laminated screen that will include an anti-reflective coating on the interior of the screen, anti-fogging device through an integral heating element and possibly tear-offs, all of which will be produced by integrated third-party companies. Another feature for the drivers will be a cockpit cooling option that will be designed by Dallara in conjunction with RBAT.
The titanium framework will mount in three areas around the cockpit – the chassis center line, two rear side mounts and roll hoop integration – to provide enhanced load-bearing capabilities.
This will be the first of three on-track tests in three weeks for the Aeroscreen. Additional tests are scheduled for Barber Motorsports Park on Monday, Oct. 7 and at Richmond Raceway on Tuesday, Oct. 15.

Indycar Season Review- Newgarden Reclaims Title and Rookies Shine

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Photo: Josef Newgarden on his way to clinching the championship at Weather Tech Raceway Laguna Seca. Photo by Kyle McInnes

In some ways 2019 was an unusual season for the NTT Indycar Series. In other ways, it was a typical season.

Some unusual items:

All three of the championship contenders heading to the final race had at least one finish of 15th or worse.

The seven race winners each won multiple times. I can’t recall that ever happening before. Seven winners seems like the lowest total in a few years as well.

None of the three contenders won a race after July 20.

Alexander Rossi did not lead a lap after his dominating win at Road America on June 23.

Typically, Team Penske drivers led more than 900 laps and won nine races. The team also enjoyed a 1-2 finish in the final standings.

Josef Newgarden combined  consistency and some great pit strategy by Tim Cindric to jump to an early points lead which he held most of the season. Rossi climbed to within 16 points after Mid Ohio, but the lead expanded in the following race after Rossi’s involvement in the first lap incident at Pocono. Simon Pagenaud saved his job with his two brilliant victories in May. He had a 4.8 finishing average over the last six races and came up just 25 points short of his second title.

Rossi was dominating at Long Beach and Road America. He finished second in the Indianapolis 500. The rest of the time he was good, but not great. I thought Rossi was more consistent in 2018. Since his Road America win, Rossi had an average finish of 7.7

Dixon’s Title Defense Stalls

Scott Dixon’s season was typical of his title defense years. He never got going. 2019 was just the second time he has finished outside the top three in the standings.

Dixon finished second three times and third once in the first five races. A 17th place in the Indianapolis 500 followed by a crash and 22nd place in the first Belle Isle race put Dixon  in a hole he could not climb out of. He did bounce back to win the second race at Belle Isle and also won at Mid Ohio. Dixon now has 46 career wins, just six short of Mario Andretti for second place all time.

Rookies Have Outstanding Year

The four rookies- Colton Herta, Felix Rosenqvist, Marcus Ericsson, and Santino Ferrucci- collectively had a season that any rookie group would be thrilled with. The class earned  2 wins, 4 poles, and 6 podiums. Ferrucci had an average finish on ovals of 6.2. Rosenqvist’s street/road course average was a respectable 7.1. Herta took most of the headlines with his three poles and two victories, but mechanical issues and accidents suppressed his averages and kept him behind in the points standings.

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Felix Rosenqvist edged Colton Herta for Rookie of the Year. Photo: Kyle McInnes

Rosenqvist won the Rookie of the Year title with a fierce drive at Laguna Seca from 14th to fifth to edge Herta by five points. He served notice at St. Petersburg that the rookies meant business when he passed Will Power on a restart. With Rosenqvist staying at Ganassi and Herta moving to the main Andretti team, I see a future rivalry between these two in a couple years.

Surprises and Disappointments

The biggest surprise of the year was Takuma Sato winning two races and earning two pole positions. Sato had a big slump beginning at Texas and was blamed for the early accident at Pocono. It would be nice to see him put a full season together.

Jack Harvey and Meyer Shank racing deserve consideration for driver and team of the year. Harvey earned the team’s first podium at the Indycar Grand Prix. In just 10 races, Harvey had four top ten finishes, got into the Fast Six twice, and finished on the lead lap in seven races. They seemed to struggle after their long break following Road America. If their plan to be full time in 2020 works out, they should be even better.

Zach Veach was probably the most disappointing driver. After finishing 2018 strongly, I thought he would have a great year. He lingered in the back half of the field most weekends and finished 18th in points, ahead of only Matheus Leist and Ed Jones among the drivers who drove all 17 races.

The Best and Not So Best

Not every race can be great, and like most years a few races stood out.

For me, the best races were the Indycar Grand Prix, Mid Ohio, Iowa, and Gateway.

The worst races in my opinion were Pocono, Detroit 1, Toronto, and Portland.