Of the many attempts Indycar teams have made at throwback liveries, today’s unveiling of Colton Herta’s livery for Laguna Seca is the best I have seen. The scheme reflects the livery hat his father Bryan used in 1998 when he won one his two races at the historic track. Colton also has won twice at Laguna Seca.
As soon as the video released this morning, talk of a throwback race heated up.


Why does this particular tribute livery strike such a chord with fans? I think it’s the faithfulness of the design. The chevrons in place of the Shell logo, which Andretti terams can’t use, is a nice touch which visually gives the illusion matching the original.
The A. J. Foyt livery in the Indianapolis 500 which J. R. Hildebrand drove a couple of years ago came as close to the original as I had seen before today. It is difficult to put a front engine roadster livery on a rear engine car. Now that there is a large inventory of classic rear engine cars, a throwback race is more possible.
I can think of no track better suited for this race than Milwaukee. A classic track deserves classic liveries. That is assuming the mile track returns to the schedule in 2024 or beyond. This afternoon Gateway offered their venue as host for a race with throwback liveries.
Several pieces would need to come together for such an event to happen. Current sponsors would have to be on board. What if a team used to have a competing brand as sponsor? Of course, a track would have to be willing to host the race, broadcast partners need to be okay with it, and we need 100% buy in from all teams.
I know Team Penske, Chip Ganassi Racing, and Andretti Autosport would have no problem coming up with vintage liveries just from their own past.
It would be great to see a Bowes Seal fast or Noc-Out Hose Clamp car. maybe that’s going a bit too far back.
