Firestone To Continue as NTT INDYCAR SERIES Exclusive Tire Supplier through Long-Term Extension 

It is always good news to hear Firestone is staying.

From IndyCar:

Highlights-

 Bridgestone announces its Firestone brand will remain the sole tire supplier for all NTT INDYCAR SERIES races, including the Indianapolis 500.

Firestone will also continue as the entitlement partner and official tire supplier for INDY NXT by Firestone, as well as an official partner of the famed Indianapolis Motor Speedway.

The agreement reinforces collaboration between Bridgestone and the NTT INDYCAR SERIES to help advance developments toward sustainable racing innovation.

INDIANAPOLIS (Thursday, Sept. 12, 2024) – Bridgestone Americas (Bridgestone) and Penske Entertainment today announced a long-term extension to Firestone’s role as the exclusive tire supplier of all INDYCAR-sanctioned racing. The agreement will keep Firestone as the sole tire supplier for all NTT INDYCAR SERIES races, the INDY NXT by Firestone developmental series, and the annual Indianapolis 500 presented by Gainbridge.
Firestone is currently in its 25th consecutive season as the exclusive tire supplier for the series. The extension reinforces Bridgestone’s ongoing commitment to driving innovation through motorsports. The Firestone brand continues its rich history in open-wheel racing, dating back more than a century.
“At Bridgestone, motorsports are our passion – always have been and always will be. This is particularly true for our Firestone brand, which has been part of world-class racing since winning the first Indy 500 in 1911,” said Paolo Ferrari, executive chairman and CEO, Bridgestone Americas.
“We believe motorsports are the ultimate challenge for premium performance and a proving ground for advancing in our goals toward sustainable innovation. Our relationship with the NTT INDYCAR SERIES has been a critical part of these efforts, and we are proud to keep driving forward together.”
Through the Firestone brand, Bridgestone has worked closely with the NTT INDYCAR SERIES and partners across the paddock to help advance developments in more sustainable racing. Bridgestone incorporated certain materials made from hard-to-recycle plastics and palm oil waste residue in Indy 500 race tires in 2023 and 
2024. The company has also used guayule-derived natural rubber in the sidewall of alternate race tires the past two seasons.
Bridgestone’s motorsports initiatives are aligned with the company’s long-term sustainability goals. They also demonstrate alignment with INDYCAR’s efforts to work toward making the sport more sustainable.
“Our relationship with the team at Bridgestone continues to set an industry standard for success and innovation,” said Roger Penske, chairman of Penske Corporation. “Firestone has been a foundational partner for our sport, from the very first Indy 500 to now, playing an integral role in the development of the NTT INDYCAR SERIES and its highly competitive racing. We’re extremely proud to carry this long-term partnership forward into a very exciting and productive future together.”
The long-term extension includes Firestone’s role as presenting sponsor and sole tire supplier of the top-tier development series, INDY NXT by Firestone. The brand signed as presenting sponsor of INDY NXT in 2023 to help the sport develop the next generation of racing talent and engage new audiences. The agreement also renews Firestone’s status as official partner and tire supplier of Indianapolis Motor Speedway, the largest spectator sporting facility on the planet.
The announcement reinforces Bridgestone’s investment and commitment to its workforce in Northeast Ohio. All Firestone Firehawk race tires are designed and manufactured at the Bridgestone Advanced Tire Production Center (ATPC) in Akron. The facility opened in 2022 across the street from the Bridgestone Americas Technology Center (ATC). This proximity allows the Firestone Race Tire Engineering team to work side-by-side with other tire engineers to transfer insights from racing into other innovation workstreams.
In addition to providing tire technology and on-track support, Firestone will continue its role as a key partner in the marketing and promotion of the NTT INDYCAR SERIES and INDY NXT by Firestone. The brand’s comprehensive, season-long activation features fan engagement, sponsorships and signage at multiple venues. It also includes robust social and digital media programs, traditional media and hospitality.
Bridgestone motorsports activities are leveraged globally as co-creation platforms to help deliver the values of the Bridgestone E8 Commitment. This corporate commitment outlines eight areas where the company is focused on contributing to a more sustainable world. The ongoing relationship with the NTT INDYCAR SERIES supports the values of emotion, energy, ecology and empowerment.
For more company news, visit BridgestoneAmericas.com.
About Bridgestone Americas, Inc.:Bridgestone Americas, Inc. is the U.S.-based subsidiary of Bridgestone Corporation, a global leader in tires and rubber, building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Nashville, Tennessee, Bridgestone Americas employs more than 50,000 people across its worldwide operations. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.
About INDYCAR:INDYCAR is the Indianapolis-based governing body for North America’s premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone. The NTT INDYCAR SERIES features an international field of the world’s most versatile drivers – including two-time and reigning series champion Alex Palou, two-time series champion Will Power, six-time series champion Scott Dixon and two-time series champion and two-time Indianapolis 500 winner Josef Newgarden – who compete on superspeedways, short ovals, street circuits and permanent road courses. The 2024 season consists of 17 races in the United States and Canada and is highlighted by the historic Indianapolis 500 presented by Gainbridge. The NTT INDYCAR SERIES, INDY NXT by Firestone, the Indianapolis Motor Speedway and IMS Productions are owned by Penske Corporation, a global transportation, automotive and motorsports leader.
For more information on INDYCAR and the NTT INDYCAR SERIES, please visit www.indycar.com. For more information on INDY NXT by Firestone, please visit www.indynxt.com. 

All Street Races to Feature Guayule Alternate Tires

Firestone continues its push toward sustainability as the guayule alternate tire used in last year’s Music City Grand prix at Nashville, will be the alternate tire for all five street course races in 2023.

The guayule shrub is a fast-growing plant which requires less water than a rubber tree, and has a quicker maturation period.

From today’s announcement from Bridgestone:

“The Firestone Firehawk race tire will be featured as the alternative tire at the Firestone Grand Prix (March 5) in St. Petersburg, Fla., Streets of Long Beach (April 16), Streets of Detroit (June 4), Streets of Toronto (July 16) and the Music City Grand Prix (Aug 6) in Nashville, Tenn. For the 2023 season, Bridgestone will supply more than 1900 tires using a sidewall material made exclusively with rubber derived from the guayule woody desert shrub grown on the company’s own farm in Eloy, Arizona. The initiative builds on the 2022 competitive debut of guayule race tires at the Big Machine Music City Grand Prix in Nashville last August.”

I talked to Cara Krstolic last May, who told me that the tire would be introduced gradually. We may see it on some road courses in 2024.

The guayule tires on display at IMS in May

“We are driving sustainability in every area of our business, and we’re thrilled to be advancing guayule and other sustainable practices in America’s premier open-wheel racing series,” said Paolo Ferrari, CEO of Bridgestone Americas. “Firestone has a tremendous legacy of innovation and performance in racing, which we will continue to build upon as we move into this new era of cleaner, safer and more sustainable mobility on and off the track.”

The 107th running of the Indianapolis 500 will feature a tire made from recycled material.

From the Bridgestone announcement:

“This year at the Indy 500, all race tires – for practice, qualifying and race– will incorporate ISCC recycled-attributed butadiene, a monomer produced with recycled post-consumer plastic waste, to create the synthetic rubber in the tire. The new monomer will replace the fossil-based monomer and will be supplied by Shell, the race series’ official fuel, oil and lubricant sponsor.”

Shell becomes the official fuel, oil, and lubricant supplier for the NTT Indycar Series this season. The company will provide a plant based fuel for the cars.

Indycar Recaps Sustainable Initiatives

From Indycar

INDYCAR Continuing Path
with Sustainable Leadership in Motorsports
 
 INDIANAPOLIS (Tuesday, Dec. 6, 2022) – The 2022 NTT INDYCAR SERIES season saw the announcement and implementation of many significant steps to a more sustainable motorsports racing series.
Perhaps the biggest announcement was the strategic partnership with Shell where the INDYCAR SERIES will compete with 100% Renewable Fuel beginning with the Firestone Grand Prix of St. Petersburg presented by RP Funding on March 5, 2023. In addition, all INDYCAR team transporters supporting the series, will continue with 100% Renewable Diesel as they journey from their race shops to all 2023 race venues.
The Firestone Firehawk race tire with a green sidewall made from guayule rubber debuted in August at the Big Machine Music City Grand Prix. This scalable, sustainable and domestic source of natural rubber will be utilized in 2023.
INDYCAR is also continuing its path toward the introduction of a hybrid engine platform for the 2024 race season. This program is being developed through the collaboration of Ilmor, Chevrolet and Honda Performance Development. Testing of the hybrid motor has commenced and will continue through the 2023 season. With the introduction of the hybrid motor, the 2.4-liter engine will be paused to allow the innovative hybrid technology to be paired with the proven 2.2-liter twin-turbocharged V-6 engines.
“We are most proud of the many advancements that the NTT INDYCAR SERIES has made in leading the motorsports world toward a more sustainable future”, INDYCAR President Jay Frye said. “The 2.2-liter INDYCAR engines supplied by Honda and Chevrolet have provided the most competitive racing in the world. The 2024 hybrid engine package will provide even more excitement with horsepower increases over the current engine.”
The 2023 NTT INDYCAR SERIES season will begin Sunday, March 5 at the Firestone Grand Prix of St. Petersburg presented by RP Funding. Coverage will be available on NBC and simulstreamed on Peacock. Coverage also will be available from the INDYCAR Radio Network with audio available on the INDYCAR App powered by NTT DATA.