An Evolution: Thoughts on the NTT Sponsorship

 

We’ve come a long way from Northern Lights and Pep Boys. Izod got off to a decent start as a title sponsor, but slowed down quickly and left early. Verizon was a great partner although their track activation slowed after three years. Indycar’s new title sponsor, NTT, is a great match for the series. I’m sure there was some financial consideration, but the technological advances NTT can provide for the paddock, the series, and the fans will take all of Indycar to another level.  NTT will continue the technological evolutionary path the series has chosen to take.

It was amazing how quickly this deal came together. This would not have happened in the old days of Indycar. Naming a sponsor before the season begins keeps Indycar’s credibility as a serious major racing series intact.

NTT spends $4 billion annually on research and development. I’m excited to see what the new mobile app  will look like given that level of investment.

The new sponsor and the new television deal with NBC has Indycar set for an incredible 2019.

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Felix Rosenqvist in the NTT Data car at Sebring Tuesday afternoon. NTT Data will continue to sponsor the Chip Ganassi Racing Team entry.  Photo: Vincent Anderson

Logo Blues

Indycar fans can always find a cloud in every silver lining. I saw a lot of complaints about the logo on social media yesterday.  I don’t have a problem with it. I think it is less clunky than the Verizon logo. It has a hint of the old USAC badge. The curves help as well.

Indycar just landed what looks to be a terrific sponsor that can help grow the series and some fans just want to bash the logo. No professional sports league has a logo that blows me away and I wasn’t expecting one here. Let’s enjoy this terrific get for the series.

Notes

Miles mentioned that this sponsorship continues pursuit of Indycar as a global brand. Is this a hint at more international races? Pretty sure Australia will happen in 2020. Is a race in Japan also in line for a return?

Robin Miller of Racer Magazine wrote an interesting piece on how the deal came together. Here is the link:

MILLER: How IndyCar found its new sponsor

Gateway Still Gets It

On Twitter yesterday,  Gateway president Chris Blair is doing what Indycar isn’t. He has offered fans who have a Chili Bowl Nationals Monday-Friday ticket stub free general admission to Coors Light Pole Night the night before Indycar’s Bommarito 500k.

Indycar has long needed a presence at the Chili Bowl. This is a great move by the best promoter in the series.

 

 

 

 

 

Indycar, NTT Data in Sponsor Talks

Per Adam Stern on Twitter

NTT fills most of the things I have heard about the potential sponsor:

Asian based company

Business to business company, not a consumer direct product.

NTT Data entry sponsorss Chip Ganassi Raving car 10, which will be driven by Felix Rosenqvist in 2019. Vetizon sponsored Penske cars before becoming the series sponsor.  Is history repeating itself? Stay  tuned.

If you haven’t seen the NBC promo for the Indianapolis 500, click the link below.